RESEARCH MARI-LYNN
RESEARCH MARI-LYNN
QUESTIONS
- What kind of stores are there in this neighborhood?
- Does the culture influence the kind of stores?
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CULTURAL DIVERSITY
1. WHAT FOR SHOPS ARE THERE?
ENTREPRENEURSHIP
NEIGHBOURHOODSTORE
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CREATIVITY
SKILLS AND TALENTS
The Neighborhood Store is a cooperative shop where products of local designers and craftsmen are presented. This approach is based on the store-in-store concept, using temporarily empty locations. It’s attractive for local makers to offer their products to a wide range of people and to test the response to their product.
CULTURAL DEVELOPMENT
EXPERIMENTAL
2. WHO ARE INVOLVED?
INHABITANTS
PEOPLE FROM OUTSIDE THE NEIGHBORHOOD
ENTREPRENEURS
SHOPKEEPERS
MARKET VENDORS
SHOPPERS
3. WHAT IS THE WIJKCOOPERATIVE?
an umbrella organization
EXISTING WORKSPACES
SHOPKEEPERS
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LOCAL MAKERS
SOCIAL FOUNDATIONS
MARKET ORGANIZATION
SUSTAINABLE LOCAL PRODUCTION
CULTURAL DEVELOPMENT
KNOWLEDGE EXCHANGE
ENTREPRENEURSHIP
]
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SHARED RESPONSIBILITY
SHARED PARTICIPATION
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4. HOW DOES THE MARKET INFLUENCE THE FOOD STORES? IT IS COMPETITIVE?
IT STUMULATES:
The Afrikaandermarkt originally had a regional function but it has lost its attraction. It now only serves the surrounding neighborhoods, whose inhabitants have a small budget for shopping.
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Meanwhile, markets lost the price war to cheap supermarkets.
Last year, stand prices on the Rotterdam markets were raised by 32 percent: the final blow for many. Many market vendors are forced to raise their prices, which makes it increasingly difficult to compete with retailers. Visitor numbers are declining and many stalls are empty.
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Since people with higher incomes hardly go to markets anymore, it may be tempting to focus on attracting wealthier customers for the survival of the market.
5. IS THE MARKET REALLY NECESSARY?
The market and neighborhood cannot do without each other.
On market days turnover is great according to the shopkeepers. When the market was temporarily moved to neighboring Katendrecht, one third of shop owners were forced to close their businesses.
The products sold on the market also add local value.
With the influx of migrants to the Afrikaanderwijk, many new products were introduced, including exotic spices, colorful textiles, olives, nuts, and fish from Asia and Africa. And in order to survive and provide a livelihood, there is an urgent need to continue to diversity the range of products on the market and present them in a more attractive way. Nevertheless, the authorities tend to adhere to a more nostalgic vision of a traditional Dutch market, instead of accommodating the potential of this diverse mixture.
http://www.jeanneworks.net/files/pub/i_0027/JW_2016_WhatsTheUse_LR.pdf
http://afrikaanderwijk.net/
https://cooperativecity.org/2016/12/23/afrikaanderwijk-cooperative/
https://cooperativecity.org/wp-content/uploads/2016/12/Self-organisation-creates-openness-1.pdf
http://open.jaapbakemastudycentre.nl/sites/default/files/Radicalizing%20the%20Local.pdf
https://versbeton.nl/2013/10/de-afrikaandermarkt-one-size-fits-all/
SOURCES
Now I know this, I want to research how I can incorporate the market in the festival, since it’s a big part of the identity of this neighborhood.
- How was the neighborhood when the market was not there yet?
- What is the attraction force of the market? Only cheap groceries?
- And how can you ensure that this attraction also takes place at the festival?
- How could you organize the festival in such a way that tourists still enjoy going back to the neighborhood --> long-term effect (impact)
1. HOW WAS THE NEIGHBORHOOD WHEN THE MARKET WAS NOT THERE YET?
The Afrikaanderwijk, built between 1895 and 1925, is an old neighborhood in the south of Rotterdam and was mainly inhabited by families.
The men often worked as dockworkers
Most of them (including many Brabanders, Groningers and Zeelanders) came to live here in the 1920s and 1930s to look for work that was not available in their native region.
Many of them were here also unemployed, partly due to the crisis years.
But the work was not scooped up here either
Many families, therefore, lived in poverty, but despite this poverty (and perhaps exactly because of this), the solidarity was very great.
Since 1972, the population in the Afrikaanderwijk has changed drastically due to the arrival of the so-called guest workers.
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The Afrikaanderplein was originally designed as a triangular square, but that idea was already changed at the end of the nineteenth century so that it has now had the current square shape for more than 100 years.
The purpose of the square has changed several times over the past 100 years.
1908-1917
WO I
1925
The square was used as a potato field
When the HBS was built, it served as a playground and green space for the school
1960
The square is of course best known for the market
Before that, the market stood along the Maashaven and the Hillelaan. It was then also called Maashavenmarkt. It was also busy on the market then, but there was less cultural diversity. Due to the construction of the Metro, the market here had to disappear and ended up on the Afrikaanderplein.
Today you still feel that the square is not a whole. And that is because all functions are scattered across each other and do not function as a whole.
2. WHAT IS THE ATTRACTION FORCE OF THE MARKET?
While the local shopping streets are during opening hours characterized by a large diversity of people, the local market (Afrikaandermarkt) is hardly used by the Dutch inhabitants of the neighborhood. The market seems to be the place for a diversity of ethnic groups. (Most) of the Dutch people prefer supermarkets in the shopping streets or go to markets elsewhere.
It’s a poorer neighborhood, so that might be one of the reasons why people are going to this market: it's cheap!
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Besides, I feel like people like the atmosphere. The atmosphere is very friendly, there is a lot of interaction between people. The seating areas that have been created - often on a piece of string - are all occupied by people enjoying a bag of chips, a codfish sandwich, a Turkish pizza, or freshly squeezed juice.
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The Afrikaanderplein seems to be the epicenter of Rotterdam, which absorbs all the liveliness of the city. A place where you want to linger for a while, where you like to buy, and is stimulated by the diversity of people and products.
HOW CAN YOU ENSURE THAT THIS ATTRACTION ALSO TAKES PLACE AT THE FESTIVAL?
To integrate the market into the festival.
VISUAL RESEARCH
What was very remarkable to me, was the contrast in the atmosphere in the neighborhood on market days and 'non-market' days.
NON-MARKET DAY
MARKET DAY
The public space appears unfriendly and defensive
Fence, cameras, many prohibition signs, warnings and barriers
Half-market stalls give a cluttered appearance
Hardly any places to sit in the streets
Shops have a closed character --> Not attractive
Lots of people, very busy
Nice and friendly atmosphere
Full terraces
http://www.ziezuid.nl/afrikaandermarkt-rotterdam/
http://www.svafrikaanderplein.nl/index.php/organisatie/geschiedenis
https://vimeo.com/295247778
https://www.uu.nl/sites/default/files/wp6-rotterdam-report-final_low.pdf
SOURCES
QUESTIONS
- What kind of stores are there in this neighborhood?
- Does the culture influence the kind of stores?
-
MINDMAP
click here
MOODBOARD
seating area
DIKE
SIGHTLINES
SIDEWALKS
OUTSKIRT
WATER
Kop, staart en middelpunt
CONCLUSION (IDEA)
The newly founded Feyenoord football club played and practiced here
The resulting cultural production can strengthen the stagnating local economy.
Profits are directly reinvested into the community. The financial flows surrounding the area will be pulled inwards, in order to cooperative extract capital for social, intellectual and affective values.
CONCLUSION
With this knowlegde, I can conclude that the market is a big part of the identity of this neighborhood. Together with the shops, the market stands for cultural diversity, creativity, entrepreneurship, sharing skills and talents and cultural development. It became an essential part of the neighborhood.
IN THE PAST 100 YEARS, THE SQUARE WAS USED FOR DIFFERENT PURPOSES. DUE TO THIS, THE SQUARE IS NOT 'A WHOLE'.
THE MARKET IS THE HEART AND SOUL OF THE NEIGHBORHOOD, BUT THE SQUARE NOT. ON MARKET DAYS, THE BIG CONSTANT IN ATMOSPHERE WAS VERY REMARKABLE (TO ME). THE SPACE OUTSIDE THE SQUARE IS VERY BUSY, FULL OF MARKET STALLS AND PEOPLE. BUT IN THE SQUARE ITSELF, IT IS EXTREMELY QUIET. YOU DON'T SEE PEOPLE SITTING, RELAXING, OR TALKING HERE. THIS NEEDS TO CHANGE. THE SQUARE SHOULD, TOGETHER WITH THE MARKET, BECOME THE HEART AND SHOULD OF THE NEIGHBORHOOD.
CONCLUSION
RESEARCH WEEK 3
RESEARCH WEEK 4
RESEARCH WEEK 2
RESEARCH WEEK 5
1. how does the form influence human behaviour?
2. How can you create a safe, warm, inviting and comfortable atmosphere?
3. What are sociopetal spaces?
4. What kind of atmosphere do i want and how can i create that?
CONCLUSION
- Create the desired atmosphere with warm textiles. using transparency and multiple layers--> changes transparency
The textiles also create a safe and warm feeling, add tactility
- Make it attractive, inviting by using open forms. By building the seating areas over the existing pathway, people will walk thought it --> create more moments of contacts between people
role of market and shops in identity neighborhood
WHAT makes the market work so well + history
BEGIN PROJECT
spatial research +
festival arrangement
RESULT
RESEARCH CYCLE 2
RESEARCH CYCLE 1
RESEARCH CYCLE 3
RESEARCH CYCLE 4
sociopetal spaces
RESEARCH MARKET
CONCEPT + DESIGN RESEARCH
DESIGN RESEARCH
SPATIAL RESEARCH
RESEARCH CYCLE 5
seating
RESEARCH WEEK 6
SCROLL TO THE RIGHT TO SEE MY RESEARCH PROCESS
RESEARCH CYCLE 6
RESEARCH CYCLE 7
reflection pool
reflection pool
materials
MATERIAL RESEARCH
ATMOSPHERE + LIGHTNING RESEARCH
RESEARCH CYCLE 8
renders
SPATIAL RESEARCH + festival arrangement
History market
shops and market
1. How can you create a space where people can reflect?
intimacy
a geometric dome
2. Which forms feel intimate?
CONCLUSION
how to make this with straight beams?